Benefits of MotionPrint
Images created with lenticular printing technology have a greater impact than static images printed with conventional print technology. Lenticular images stick in the viewer’s memory for longer.
The lenticular image is what you see first, because it moves, it catches the eye before the still image does.
The still image will fade into the background as time passes.
MotionPrint allows you to be so much more creative than conventional print. Triple the space available with a 3 flip effect. Make your message leap out and grab people with 3D and Zoom effects. Have movie-like animation on a powerless media!
Not only does it provide you with endless creative ways to effectively get your message across, but moving images are more memorable, and retain customer consciousness for a longer time. In the case of smaller MotionPrint products such as direct mail pieces, tickets, stamps etc, the product actually has more longevity and is often kept as a collector's item or memorabilia.
- Capture customer's attention at the point of purchase.
- Highlight new features your product/ service has to offer.
- Demonstrate your product in action with the powerful animation effects.
- Build your brand and increase your sales using the proven attention-grabbing impact of lenticular merchandise.
- Be different and stand out from the crowd.
Our MotionPrint technology can be utilised in a number of media: direct mail pieces, point of sale products, posters, packaging, large format Out of Home Media, stamps, retail products such as cards, magnets, puzzles, cups....the list is endless!
Client: Roadshow Entertainment
Project: Underbelly: The Golden Mile Limited Edition DVD Cover
Effect: 6 Flip
Roadshow Entertainment came to us looking for a unique way to present the
release of "The Golden Mile" series of Underbelly onto DVD. The brief for their
most prominent release of the year was challenging; to get all 6 main characters
on the DVD cover. We succeeded by creating a six flip effect, which allowed
each character with a different background to flash up as the cover is tilted, and
as a bonus, watch the neon outline girl dance!