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Files can be provided as layered PhotoShop
files or as vector graphic files from programs such as Illustrator.
Should the file size exceed the limits of the storage media,
separate files can be provided, but must be of the same resolution
and dimensions.
Files must not be flattened and must include
alpha channels or clipping paths to allow for re-composition
of individual elements. Vector graphic files must be capable
of being ungrouped to allow extraction of individual elements.
See the illustration below:
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Include all fonts associated with the project.
Include vector graphic files of the type. Be sure to create
outlines or paths for all type three (3 or III) fonts. this
will ensure no delays should there be conflicts or corruption
in fonts provided.
Preferable vector format is Adobe Illustrator.
If possible, avoid Quark Xpress documents as quark often utilizes
proxies (low-resolution copies) of images and does not allow
exporting type with outlines or paths. Quark files can incur
extra creative costs if conversion to a suitable format is
necessary.
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Provide client approved CMYK files. This
will avoid a second interlacing charge for mastering unapproved
art due to composition, typos, incorrect color, etc.Include
standard 3mm (1/8") bleed and image safe areas. Bitmap
and/or scanned art should be of sufficient resolution for
acceptable reproduction, typically 300 dpi or more.
Art can be supplied as a single layered
file which will ensure proper alignment and registration between
phases. Art can also be supplied as separate files, however,
individual frame files should be of the same resolution and
dimensions to avoid inter-frame mis-register.
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Click here to view an example
Full motion video footage can be captured
from a variety of sources including motion picture film, video,
stop motion photography, time lapse photography, computer
generated graphic's and HD footage. However, several rules
of thumb should be observed when selecting footage for your
project.
Resolution of source material vs. final
reproduction size VHS video typically has a horizontal resolution
of less than 425 lines, digital Beta has typically 525 lines
of horizontal resolution, while digital motion picture files
can have as much as 4,000 lines of resolution.
Bearing these resolutions in mind, digitized
motion picture film can obviously be enlarged to much larger
dimensions than VHS or Beta before pixilation or artifacts
become visibly apparent.
Aspect ratio of source footage vs. aspect
ratio of final image
Final image dimensions must fit within
the aspect ratio of the source footage. This directly affects
point 1 in this section.
An example can be taken from a business
card produced from video source footage. Video maintains a
4:3 aspect ratio while a business card typically trims at
50.8 mm x 76.2 mm (2" x 3") (vertical portrait format)
or at
76.2 mm x 50.8 mm (3" x 2") (horizontal landscape
format) for aspect ratios of 5:7 and 7:5 respectively.
In this case, one can observe in illustration
4 that figure 4b encompasses more of the video image than
figure 4a - and can be enlarged correspondingly larger than
figure 4a (refer to Resolution of source material above) as
more pixel data is included in the image.
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Extreme movement of camera and/or subject
within the scene can result in a confusing final image.
When the camera pans, dollies or trucks
with the subject in a manner such that the subject maintains
a relatively stationary position within the composition or
frame.
Aspect ratio of the final image allows
enough top to bottom or side to side room to re-register the
individual frames such as that the subject maintains a relatively
stationary position within the composition.
Unfortunately, this decreases the amount
of usable image data and limits the amount of enlargement
that can be performed before pixelation becomes visibly apparent.
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Conventional graphics can easily be converted
to effectively display the illusion of depth when certain
points are followed during art preparation.
• The lenticules MUST run vertically
(top to bottom) to achieve the illusion of depth. Remember
this point when calculating a per sheet yield
• Backgrounds must be wider than the final image to
account for parallax
See the illustration below:
Example: if the unit final size is 203
x 254 mm (8"x10") the background should be 210 x
254 mm (8.25"x10"). A general scale to follow is:
Up to: 203 x 254 mm add 7 mm (8"x10"
add .25")
304 x 406. add 13 mm (12"x16' add .5')
609. x 609 add 25 mm (24"x24" add 1")
This scale can be followed fairly loosely.
If you are unsure of how much extra to include, remember that
more is better as photo retouch work or cloning can incur
additional creative costs.
If possible,backgrounds should avoid solid
colors or horizontal stripes.
These two situations do not provide a depth
reference to the observer.
An alternative to a solid color would be
to add texture such as crumpled paper to the color.
if objects are cut out of the background
to be layered with the background, the removed area of the
background must be cloned or retouched to cover the void area.
Elements that are supposed to project forward
of the aim-point or surface should not be encroached or bleed
beyond the trim. If the element is trimmed, confusing depth
cues will be observed and the illusion of dimension on that
element will be lost.
Element that overlap even slightly are
good depth cues and will enhance the illusion of depth.
Forcing perspectives can enhance the illusion
of depth. An example of forced perspective is where objects
appear to get smaller the farther they are from the observer.
Psychologically, cooler colors tend to
recede and warmer colors tend to project.
Logos or important type and copy should
be composed to be on or near the aim-point.
The same rules for type, resolution and
client approval apply.
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We print on the back of the lens, reverse
image (wrong reading).
Available lens 75 line .450 mm ( .0185)
APET: good for pieces viewed from a shorter distance (handheld).
Will hold limited animation, up to 12 frames.
60 line .508 mm (.020”) APET: good
for pieces viewed from a short (handheld) to medium distance,
will hold animation well, up to 16 frames. Maxium image size
A2, (20” x 28”).
Must have a sheet laminated or mounted
to the back to have copy on two sides.
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The wider the sheet, the greater chance
for distortion.
Must know which way image lines go - vertical
or horizontal - for pricing and layout purposes.
For proper registration of the image to
the lens, we must extrude the lens before doing the mastering
(interleaving).
Delivery of material is normally 2-3 weeks,
but should be confirmed.
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Click here to view an example
There is a dimensional effect because each
eye looks at a different image. There are at least 12 images
in 3D. Interlacing determines how many.
Lens HAS to run vertically. If you turn
the image horizontal, the 3D effect goes away. The thicker
the lens, the greater the depth perception.
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Must run lines horizontally.
Otherwise images are fuzzy.
On vertical animation you may see more
than one image at the same time.
However, a POP has to be vertical, which
means full animation is not good for POP.
Limited Animation is OK for POP. Otherwise
animation should be sized for handheld pieces like phone cards.
Distance is important for viewing. Must
know how far away image is going to be viewed BEFORE interlacing
is started.
Animation must start our with video films or equivalent to
get the next frame movement. Computer generated art is also
good.
Videos MUST be at least BETA-S or BETA-SP.
Videos MUST be from a professional photographer,
NO VHS!!
35 MM Movie film is great.
Not all sequences are candidates for animation.
DON'T have movement that goes from one side
of the card to the other. For example: Michael Jordon running
down the court. Michael Jordon dunking the ball at the basket
is much better.
DON'T try to make the animation overly complex.
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Click here to view an example
Flip is normally two totally different images
flipping from on image to the other.
Animation in contrast is a series of frames
with small incremental moves to create full flow.
Flip art is normally two separate files.
DON'T use a white background as it is more
likely to ghost.
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