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New Zealand’s growing reputation within Hollywood movie circles has been further enhanced through the decision of Warner Bros to award Superman Returns promotional work to Auckland’s Outer Aspect.
The MotionPrint Imaging company’s previous performance in this export market niche saw it entrusted with what was a technically-challenging “lenticular” (holographic) job ahead of international competition, explains Outer Aspect director Jonathan Moon.
“The Superman cards were used for a two-disc special edition DVD,” he says.
“DVD covers are stored on shelves, therefore a side-to-side effect is required to show the changing image as consumers walk past. In this instance, a three-flip effect was used whereby the Superman ‘S’ symbol, Clark Kent and Superman in character flying images literally switch from one to the next when viewed independently from different angles.
“Outer Aspect worked closely with Warner Bros to locate the best art for this effect and made several options for their marketing department to evaluate. Once approval was provided, we then manufactured on our custom lens design substrate, and carried out all export shipping logistics to Warner Bros.”
Mr Moon says this 354-microns-thin substrate delivers “full motion video” without the need for batteries or external power supply.
Outer Aspect’s commitment to quality and constant research and development has seen it develop a strong presence in the export markets in which it operates, says Mr Moon.
“Continued market innovation is a key to our success in a global market.
“In-store sell-through rates have increased significantly when our clients adopt our methods and standards. Our clients within the entertainment industry tend to be able to pre-sell their entire consignment to their retail outlets on the strength of incorporating our technology with proven box office success.
“We have found in the past that by the time we deliver, they have already sold the number of covers we have produced.”
Outer Aspect will learn if it has won a Pride In Print award for the Superman job when this year’s winners are announced at the Christchurch Convention Centre on June 15.
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Christchurch, New Zealand - 2007
The Pride in Print awards recognises the achievement of excellence and quality in New Zealand Print. These awards continue to encourage more and more companies to enter each year “the bigger the base of participants, the more we are able to represent and reflect the standard of printing processes throughout the industry”.
And the results are in for 2007…
Auckland based company Outer Aspect were recognised for their security printing, export and digital printing with the awards presented as:
Highly Commended – Outer Aspect Business Cards
Gold – Cars DVD
Highly Commended – Meshuggah CD
Highly Commended – Space
Outer Aspect’s expertise is in all aspects of lenticular technology and is clearly demonstrated in the range of unique lenticular applications they have developed. This expertise in such a nieche market has been recognised world wide and is shown in the awards won for its global clientele.
Outer Aspect’s high presence across the globe allows the company to continues to exploit new market opportunities. Company Director, Jonathan Moon stated “continued market innovation is a key to our success in a global market”.
MotionPrint Imaging company, Outer Aspect has been producing lenticular images for over a decade. Through innovative techniques Outer Aspect continues to break new grounds by producing innovative applications; it is the sole core of the business.
For press inquiries contact:
Sharmila Patel
Marketing Executive
Email: sharmila@outeraspect.com
Ph: (+64) 9 360 6840
For Pride In Print inquiries please contact Awards Manager Sue Archibald (021) 663-881
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