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How Lenticular Technology Works

Lenticular printing is a highly specialised process that creates depth, motion, HD video, film or combinations of these on a thin flat surface without moving parts, special glasses or power.

The name “Lenticular” is derived from the special material used for printing. Clear optical plastic is extruded into sheets with a series of very thin parallel lenses or “Lenticules” on one surface. The individual “frames” that make up Flip, Zoom, Motion or Morph effects are interlaced using special computer algorithms. The resulting digital files are printed, at extremely high resolution, in precise register on the rear surface of the material.

The tiny lenses focus on each of the printed frames in sequence as the viewing angle changes. In this way the effects are replayed to the viewer as they move past a display or move an image their hand.

In the case of 3D displays the image sequence represents different viewpoints of the same subject. The lenticular material reveals a slightly different view to each eye, just as if it were a natural three dimensional scene! Near objects appear to float in front the printed surface, while distant objects appear to be behind it. The effect is exaggerated as you move your head from side to side, and can even be added to Flip, Zoom, Motion or Morph effects.



Lenticular Flip Lenticular Zoom
3D Effect Lenticular Full Motion Video
Lenticular Morph Lenticular Combination


How Lenticular Prints Work

When we produce a lenticular print, we follow this basic printing process for animating images by the lenticular lens material.

The images need to be sliced up for the lenticule (single lenticular lens) to create a sense of motion in the print. We use computer algorithms to automatically slice and splice the images so that they will work with the lenticule (single lenticular lens).

This is how it works. When a beam of light passes through a lens it bends in the same way as it does in water or a prism.
Light bends as it passes through the lenticule (single lenticular lens) and strikes one of the two images.

By changing the angle of the light, or the viewer’s gaze, the light will bend and strike the other image.

After the lenticular printing process is complete, the viewer will see this illusion when they move the lenticular print back and forth.

All our lenticular animation effects work by this principle, which can use 2 to 12 frames for various lenticular effects.



V Energy
Lenticular V Can in 3D

V Energy Drink wanted a 3D Lenticular Coin Counter Mat to be displayed in shops.

Company
V Energy
Lenticular Effect
3D Effect
Product:
Lenticular Coin Counter Mat

Click for Example


Vodafone
Vodafone

Vodafone came to us looking for a lenticular zoom poster to be used in their retail stores.

Company
Vodafone
Lenticular Effect
Zoom Effect
Product:
Lenticular Poster

Click for Example

Investment NZ
Aragorn

Investment NZ were looking for lenticular zoom and flip products to promote the Lord of the Rings feature films.

Company
Investment NZ
Lenticular Effect
Zoom Effect
Product:
Lenticular Mousepads, coasters

Click for Example


Spago Restaurant
Spago Restaurant - Lenticular Flip

Spago Restaurant - Hollywood & Highland asked us to create a lenticular centre piece for the famous restaurant in Hollywood.

Company
Spago Restaurant
Lenticular Effect
Flip Effect
Product:
Lenticular Centre Piece

Click for Example

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