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DO'S AND DONT'S ARTWORK GUIDE

For best lenticular animation effects, here is a set of guidelines for optimizing your designs to make the most of our amazing lenticular printing technology.

Jump to the Do's and Don'ts for:
Lenticular Flip Animation
Lenticular Zoom Animation
Lenticular Full Motion Video Animation/Combination
Lenticular Morph Animation
Lenticular 3D Animation
Font/Type Style Tips

Lenticular Flip Animation

click to view flip animation sample

DO use two frames in the lenticular Flip Animation. The key to lenticular flip animation is simplicity. More than two frames can be used, but fewer frames is preferred for a clearer, more effective message.
DON'T use white as a background colour as it is likely to cause ghosting, and try to avoid using really really dark colours as a background as this will obscure the animation.
DON'T have type overlapping. We do not recommend having typography flip to more typography. It does happen and with a little bit of trial and error, flip typography can be effective.
DON'T use very small type with lenticular Flip Effects. Try to avoid using small type styles in lenticular prints as the lenticular screen will reduce legibility.

Lenticular Zoom Animation

click to view zoom animation sample

DO consider two major factors: colour choice and image placement in producing the lenticular effects.
DO use bright, strong imagery to produce the best lenticular Zoom Animation results.
DO use a separate layer on your design for the zoom effect if you have more than one lenticular effect in your design. The zoom effect may be used for icons, logos or type.
DON'T use white or really light coloured backgrounds. Light coloured backgrounds can be used, but are best avoided as they are more likely to cause ghosting.

Lenticular Full Motion Video Animation/Combination Effect

click to view full video animation sample

DO run lines horizontally otherwise images will become fuzzy. With vertical animation you may see more than one image at the same time.
DO consider the viewer's distance from the image as the focal length is important for viewing the lenticular image. You must know how far away the image is going to be viewed before interlacing is started.
DO start with video films or equivalent to get the next frame movement for animations. Computer generated art is also good.
DO use at least BETA-S or BETA-SP for video. Videos MUST be from a professional photographer, NO VHS!! 35 MM Movie film is great.
DON'T try to make the animation overly complex or else the design becomes too busy and will not produce an effective lenticular animation.
DON'T have movement that goes from one side of the card to the other. Not all sequences are candidates for animation.

DON'T use full motion animation for POP. Lenticular POP displays have to use vertical lenticules, which means full animation is not appropriate for lenticular POP material. Limited motion is okay for POP, and in most cases, the animation should be sized as if for a handheld piece.
DON'T use really small type With the lenticular full motion video animation effect as the lenticular screen will reduce readability.

Lenticular Morph Animation

click to view morph animation sample

DOuse a minimum of three frames for a lenticular morph animation. The morph animation starts with one image and slowly transforms into another image. You need the images for the start, the end and the frames between.
DO include elements similar in shape and colour in your design as this will create a clean morph from start to end for a perfect lenticular Morph Animation effect.
[image: red square morping into red circle]
A red square morphing to a red circle will be an effective lenticular Morph Animation. DON'T use really small type as the lenticular screen will reduce readability. Ghosting can also occur if you have animating elements in your design that are not close enough to each other.

Lenticular 3D Animation

click to view 3D animation sample

DO consider two major factors: colour choice and image placement when going for the perfect “3D” look.
DO use bright, light imagery to produce the best lenticular 3d animation results. Psychologically, cooler colours tend to recede and warmer colours tend to project. Elements that overlap slightly with good depth cues will enhance the illusion of depth.
DO use logos and typography near the aim point where they will appear the sharpest and most readable.
DO use soft, less detailed images for the best effect on the background and foreground layers instead of using overly complex images which will only decrease the “3D” effect.
DON'T use backgrounds with solid horizontal stripes if possible, as this cannot create a depth reference for the observer.

Font/Type Style Tips

DO try outlining the type by using stroke on the type if the font you choose is hard to read. Using the type in other stroke styles may increase readability under the lenticular lens. The larger the LPI the larger the font has to be.
DON'T use “serif” and “italic” font styles. They lose definition under the lenticular lens.
DON'T use fancy or complicated font styles as they result in reduced readability under the lenticular lens.

Any More Questions? If you have any questions please feel free to contact us and we will assist you.

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Marlborough House Advertising came to us for a lenticular combination effect for Point of Purchase (POP) items.

Company
Marlborough House Advertising
Lenticular Effect
Combination Effect
Product:
Lenticular POP

Click for Example

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Investment NZ were looking for lenticular zoom and flip products to promote the Lord of the Rings feature films.

Company
Investment NZ
Lenticular Effect
Zoom Effect
Product:
Lenticular Mousepads, coasters

Click for Example

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Bendon Ltd asked us for a variety of lenticular items to promote their Elle MacPherson Virtual line of products.

Company
Bendon Ltd
Lenticular Effect
Full Motion Video Effect
Product:
Poster, Postcard, Garment Tag

Click for Example

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Central Station were looking for lenticular 3D effect Pump Water imagery to be displayed on vending machines.

Company
Central Station
Lenticular Effect
3D Effect
Product:
Lenticular Vending Machine

Click for Example

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