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The amazing special effects of lenticular
printing will increase the effectiveness of your promotional
and sales messages. lenticular .org’s lenticular printing
effects can be used alone or combined to create a wide variety
of products and sales media.
The first step for you is to choose the
effect that best suits your graphic or the message you are
trying to get across.
You can choose from five different lenticular effects or combine
two or more lenticular effects.
Click here to view example
Flip Effect is the simplest lenticular animation
effect. The Flip Effect makes an image flip from one image
to the next. The Flip effect allows up to three separate images
to be combined and viewed independently when viewed at different
angles while moving the lenticular lens.
The key to the Flip Effect is simplicity.
Fewer frames will
result in a more effective message. The Flip Effect is ideal
for window displays where people will walk past.
2-3 frames are recommended for an optimal
lenticular printing and a maximum of 6 is possible.
See our Technical Artwork Guide when designing a Flip Effect.
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Click here to view example
3D Effect creates depth on a normally
flat surface. The 3D Effect effect is generated by splicing
several frames together to trick the viewer into seeing the
3D effect. Approximately 12 images of the subject matter must
recorded in a strictly
defined manner.
3D lenticular effects can be incorporated
into most lenticular images and designs. Bright, light imagery
produces the best lenticular 3d effects.
3D Effect is ideal where there is a flow of people such as
at shopping centres, receptions, window displays and point
of purchase displays in stores. The lenticular 3D effect can
be combined with other effects like lenticular Full
Motion Video Effect.
See our Technical Artwork Guide when designing 3D Effect.
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Click here to view example
Morph Effect effects gradually change one
image to another image through the use of sophisticated image
algorithms.
While any two objects can be morphed, this
lenticular printing technique works best when the two images
are similar in shape on a common background. If the images
are similar in shape and colour, the elements will produce
a clean morph effect from start to end.
A red square morphing to a red circle is
an effective Morph Effect.
See our Technical Artwork Guide when designing a lenticular Morph Effect.
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Click here to view example
Zoom Effects make an image appear to move
closer or farther away.
The Zoom Effect works best when the background
is common throughout all of the animated images, and the animation
has been designed to loop the image with no obvious start
or finish. Cooler, darker colours in the background and warmer,
lighter tones for the element in motion tend to produce the
best Zoom Effects.
Lenticular .org recommends 8-10 images animated
on a single graphic that enlarges and shrinks a key element.
The Zoom Effect is ideal for a company logo or other iconic
images.
See our Technical Artwork Guide when designing a Zoom Effect.
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Click here to view example
Full Motion Video Effect uses multiple frames
of an action to show movement from the beginning to the end.
It is like watching a movie clip.
The Full Motion Video Effect is best optimised when the background
remains constant throughout the sequence. This typically requires
the image source to be Digital Beta, Film or High Definition
footage.
All master video formats can be used to
produce Full Motion Video Effects, but Digital Beta Cam and
35mm movie film are the best source material to ensure high-quality
motion effects on the lenticular product.
Full Motion Video Effect is ideal where
there is a flow of people such as at shopping centres, receptions,
recreation centres, window displays and point of purchase
displays.
Full Motion Video is also great for demonstrating
action or mechanical subjects where movement is involved,
such as a yoga movement.
See our Technical Artwork Guide
when designing a Full Motion Video Effect.
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Click here to view example
Combination Effect is the use of two or
more lenticular effects such as a zoom with full motion, or
a 3D image with a flip background.
While all master video formats can be used
for all lenticular effects, Digital Beta Cam and 35mm movie
film are the best source material to ensure high-quality motion.
Combination Effect is ideal where there
is a flow of people such as at shopping centres, receptions,
recreation centres, window displays and point of purchase
displays.
See our Technical Artwork Guide when designing a Combination Effect.
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